Connect to The World

“We wanted people to see the food and find the phone number straight away, and that is exactly what we got. The menu is easy for us to change ourselves, and the table bookings come through without us chasing anyone.”

“We were being compared to much bigger facilities companies. The site made us look the part without pretending to be something we are not, and the Schedule A Service button is on every page, which is where most of our enquiries now start.”

“Everything was spread across social media before — the music, the awards, the tour dates. Now there is one official site to send fans, promoters and press to, and it looks the way the shows feel.”

“Voting night is the real test. Traffic goes from nothing to thousands the moment nominations go live, and the site has held up through it. Tickets and votes sit side by side, which is how we wanted it.”

“People come to us at difficult moments, so the site had to feel calm. Putting the fees and the referral form in the menu means nobody has to hunt for them — individuals or the agencies referring to us.”

“The booking button follows you down the page, which was the whole point. Packages got their own place in the menu instead of being buried, and the FAQs have taken a good chunk of the repeat calls off us.”