Beaute Academy Salon & Training
Beaute Academy · Birmingham, UK
A dark, high-contrast site for a long-established Birmingham salon and training academy, built around online booking.
A dark header carries the black-and-red Beaute Academy logo top left, a five-item red menu — Home, About, Services, Prices, Contact Us — and a red pill Book Online button top right. The hero is a full-bleed photograph from inside the salon, a stylist at work behind a seated client, darkened so the type sits cleanly over it: a large serif headline reading “Redefining Beauty, Empowering Confidence.”, a paragraph on twenty-five years of treatments, professional training and bridal work, and a red Make Appointment button. Below the fold an eight-tile grid covers hairdressing, beauty, nails, lashes and brows, bridal, makeup, training courses and studio retail.
See it live at beauteacademy.co.uk ↗Where they started.
The academy runs two businesses from one address — a luxury treatment salon and a professional training school, plus bridal packages — and its twenty-five-year reputation was doing more work than its website was. Bookings were arriving by phone and message rather than online.
Our solution.
We stripped the homepage back to a single serif statement on near-black so the brand reads as premium rather than busy, and gave booking two permanent entry points: a Book Online button pinned in the navigation and a Make Appointment call to action directly under the hero copy. Prices sit at top level so clients can check before they call.
What changed.
- ✓Two booking entry points visible without scrolling
- ✓Prices given their own menu item rather than a PDF or an enquiry
- ✓Salon treatments, training courses and bridal work each explained separately
- ✓Dark, type-led design that matches the salon’s existing branding
What we handle day to day
- Treatment, course and price list updates
- Booking integration monitoring
- Seasonal and bridal campaign pages
- Hosting, SSL, backups and uptime monitoring
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